Research That Drives Decisions

Full-service qualitative and quantitative research capabilities, advanced analytics, and strategic consulting — fielded by local teams who understand the Caribbean consumer firsthand.

Core Fieldwork
Two pillars, one integrated approach
We combine the depth of qualitative exploration with the rigor of quantitative measurement — often within the same project.

Qualitative Research

Understanding the “why” behind consumer behavior

  • Focus Groups (Virtual & In-Person)
  • Extended Sessions & Brand Essence
  • Evaluation of Advertising Materials
  • Consumer Concept / Product Tests
  • Package Testing
  • Consumer Habits Research
  • Internal Employee Research
  • Naïve Listening / In-Home Observation
  • Depth Interviewing
  • Sensitive Issues Research
  • Image Studies
  • Online Communities & Bulletin Boards
  • Mobile Ethnography

Quantitative Research

Measuring the “what” and “how much” with precision

  • CAPI — Computer Assisted Personal Interviewing
  • CATI — Computer Assisted Telephone Interviewing
  • CAWI — Computer Assisted Web Interviewing
  • Habits & Attitudes Studies
  • Market Segmentation Analysis
  • Product Testing & Concept Evaluation
  • Advertising Recall & Creative Evaluation
  • Corporate Image Studies
  • Customer Satisfaction Surveys
  • Trade Research
  • Omnibus Surveys
  • Econometric Studies
  • Public Opinion / Political Polls
  • Mystery Shopper Programs
  • Concept Testing & Claims Testing
  • Ad Testing & Creative Evaluation
  • A/B Testing
US-Based Data Processing
Your data, processed in Allen, Texas
Our dedicated US data processing office delivers fast, accurate tabulation and analysis — in your time zone, on your schedule.

Full-service data processing & tabulation from our dedicated US office

While our field teams collect data across the Caribbean, our Allen, Texas office handles all data processing, cleaning, coding, and tabulation. This means US clients get North American turnaround times and direct communication with their data team — no time zone delays.

Allen, Texas
CST
US Central Time Zone
48hr
Typical Tab Turnaround
24/7
Fieldwork Monitoring
Tabulation & Crosstabs
  • Banner tables and custom tab plans
  • Significance testing (T-test, Z-test)
  • Multi-wave and trend tabulations
  • Territory-level cross-breaks
Data Cleaning & Coding
  • Validation and logic checks
  • Open-end verbatim coding
  • Coding frame development
  • Multi-language processing
Survey Programming
  • CAWI / online survey scripting
  • CAPI tablet programming
  • Quota management and monitoring
  • Multi-language survey builds
Data Delivery
  • SPSS, SAS, Q, and Excel outputs
  • Data weighting and balancing
  • Data merging across waves
  • Automated reporting templates
Analytics & Strategy
Beyond data collection
We don’t just gather data — we transform it into strategic intelligence that drives real business outcomes.
Brand Tracking & Health Monitoring
Continuous or wave-based measurement of brand awareness, consideration, usage, and perception across territories. Track your brand’s position against competitors over time with standardized KPIs.
Awareness Equity NPS Competitive
Advanced Analytics & Modeling
Go beyond descriptive statistics with sophisticated analytical techniques that predict behavior, optimize pricing, and quantify the drivers behind consumer decisions.
Conjoint MaxDiff Price Optimization Regression Van Westendorp Gabor-Granger TURF Analysis Discrete Choice (DCM) Kano Analysis
Customer Experience & Journey Mapping
Map every touchpoint in the customer journey — from awareness through purchase and beyond. Identify friction points, moments of delight, and opportunities to improve loyalty and lifetime value.
Journey Maps Touchpoint Analysis CSAT / CES
Interactive Dashboards & Reporting
Move beyond static PDFs with live, interactive dashboards that let your team explore results in real time. Filter by territory, demographic, or time period to find the insights that matter most.
Real-Time Data Visualization Custom Reports
Shopper Insights & Path to Purchase
Understand how consumers make buying decisions in Caribbean retail environments. From shelf observation and in-store intercepts to decision tree modeling, we reveal what drives the moment of purchase.
In-Store Decision Trees Retail Audit
Strategic Consulting & Advisory
Research is only valuable if it drives action. Our consulting team works alongside your leadership to translate findings into market entry strategies, competitive positioning, and go-to-market plans specific to Caribbean markets.
Market Entry Competitive Intelligence Go-to-Market
How We Deliver
Research in action
Representative examples of the kinds of projects we execute across the Caribbean.
Multi-Territory • FMCG
Regional Brand Tracking for a Global Beverage Company
Designed and fielded a quarterly brand health tracker across 8 Caribbean territories, measuring awareness, trial, usage, and brand perception among 3,000+ consumers per wave.
8 territories, quarterly waves, 18-month program
Trinidad & Tobago • Financial Services
Customer Experience Audit for a Major Caribbean Bank
Executed a mystery shopping program across 45+ branches combined with customer satisfaction surveys to identify service gaps and prioritize improvement areas.
45+ branch audits, 1,200+ customer interviews
Jamaica • Telecom
Market Segmentation for a Leading Mobile Provider
Conducted an island-wide quantitative study to identify distinct consumer segments, pricing sensitivity, and feature preferences to inform a new product launch strategy.
2,500+ interviews, 6 consumer segments identified
Multi-Territory • Retail
Shopper Path-to-Purchase Study for a Regional Supermarket Chain
Deployed in-store observation teams and exit intercept surveys across 3 territories to map the shopper decision journey and identify key conversion drivers at shelf level.
3 territories, 60 stores, 2,800+ intercepts
Sectors We Serve
Deep expertise across key industries
🏦
Financial Services & Banking
📱
Telecommunications
🛒
CPG / FMCG & Consumer Goods
🏛️
Government & Public Sector
✈️
Tourism & Travel
⚡
Petroleum & Energy
🏥
Healthcare & Pharma
🎰
Gaming & Entertainment
🍺
Alcoholic Beverages
🚬
Tobacco
🏗️
Environmental & Infrastructure
📊
Insurance Services
💼
B2B Research
🚗
Automotive
💻
Technology & SaaS
Standards & Ethics
Internationally accredited methodology
Every project we undertake follows rigorous international standards for research design, data collection, and ethical practice.
ESOMAR

Caribbean Market Research Limited is a proud member of ESOMAR and adheres to the ESOMAR Standards and Code of Ethics, jointly drafted by ESOMAR and the International Chamber of Commerce, and endorsed by major professional bodies around the world.

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