// Qualitative
Understanding the why behind behavior
Our qualitative research gets past surface-level answers. We run focus groups (both virtual and in-person), extended brand essence sessions, naive listening exercises, and in-home observations across the region. Whether it's testing new advertising materials, exploring consumer habits, or conducting internal employee research — we design studies that surface the insights your team actually needs.
Focus Groups (Virtual & In-Person)
Extended Sessions / Brand Essence
Ad Material Evaluation
Consumer Product Tests
Package Testing
Consumer Habits
Internal Employee Research
Naive Listening / In-Home
Depth Interviewing
Image Studies
Q
Qualitative
Deep understanding through conversation, observation, and immersion in consumer environments
// Quantitative
Reliable measurement and statistical insight
We run Computer Assisted Personal Interviewing (CAPI), Telephone Interviewing (CATI), and Web Interviewing (CAWI) across the Caribbean. Our customized surveys cover habits and attitudes studies, market segmentation analysis, product testing, advertising recall, concept testing, corporate image studies, customer satisfaction surveys, and trade research.
CAPI
CATI
CAWI
Habits & Attitudes Studies
Market Segmentation
Product Testing
Ad Recall & Evaluation
Innoccheck / Concept Testing
Corporate Image Studies
Customer Satisfaction
Trade Research
∑
55+
Years Collecting Data
4
Languages Supported
EN/ES
French & Dutch Too
48hr
Proposal Turnaround
// Additional Services
Omnibus, mystery shopping & more
When you need market intelligence but don't need a full custom study, our multi-client omnibus surveys are the fastest and most cost-effective route. Our econometric modeling team builds statistical models that link marketing spend, pricing, and distribution to actual sales outcomes. We also run mystery shopper programs and observation traffic counts for retail and service businesses across the region.
Multi-Client Omnibus Surveys
Econometric Modeling
Mystery Shopping Programs
Observation Traffic Counts
Public Opinion / Political Polls
Sectors We Serve
Consumer Products
Telecom
Financial Services
Petroleum & Energy
Tourism
Beverages
Gaming
Government
Environmental
Public Health
Political Polling