We've Been Doing This Since 1970

From a small research firm in Port of Spain to the Caribbean's most established market research company β€” our story is built on relationships, rigor, and deep regional expertise.

55+
Years in Business
20+
Territories Covered
3500+
Projects Delivered
800+
Clients Served
Our Story
Born in the Caribbean, built for the world

Caribbean Market Research Ltd. (CMR USA) was established in 1970 in the twin island Republic of Trinidad & Tobago. Over more than five decades, we have built a reputation for providing unprecedented levels of data collection and analysis to local and international companies.

Our uncompromised research standards include both traditional and innovative approaches that provide clients with timely reports and conclusions that are actionable. Our research teams are intimately familiar with the habits, attitudes, and cultural nuances of consumers across the wider Caribbean region.

What sets us apart is simple: we don't parachute in for a project and leave. Our field teams live and work in these communities. They speak the languages, understand the cultures, and know how to build the trust that produces reliable data.

Today, with our administrative office in Port of Spain and our data processing office in Allen, Texas, we bridge Caribbean local expertise with North American operational standards β€” giving our clients the best of both worlds.

By the Numbers

1970
Founded in Port of Spain, Trinidad & Tobago
20+
Caribbean territories with active field operations
2
Offices spanning Caribbean & North America
21+
International research associates worldwide
What Drives Us
Built on principles that matter
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Actionable Insight
We don't just collect data β€” we deliver findings that directly inform business decisions and drive measurable outcomes.
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Local Trust
Our field teams are embedded in the communities they research. That local presence produces data quality that outsiders simply can't match.
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ESOMAR Ethics
As proud ESOMAR members, we uphold the highest international standards for research ethics, endorsed by professional bodies worldwide.
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Methodological Rigor
From sample design to data analysis, every project follows proven methodologies validated across hundreds of Caribbean studies.
Milestones
55+ years of growth
1970
Founded in Port of Spain, Trinidad & Tobago by Enid Bayley, establishing the first full service market research company in the region.
1980s
Expanded research operations across the Eastern Caribbean, building field teams in Barbados, Jamaica, and Guyana.
1990s
Became an ESOMAR member, adopting international research standards. Partnered with global firms including ACNielsen, KANTAR, and TNS.
2000s
Pioneered CAPI and CATI methodologies in the Caribbean region. Expanded client roster to include multinationals like NestlΓ©, Unilever, and Heineken.
2010s
Opened US data processing office in Allen, Texas, bridging Caribbean local expertise with North American operational standards.
Today
Active research operations in 20+ territories with 800+ clients, delivering CAWI, mobile surveys, and hybrid methodologies alongside our proven field research.
Our Coverage
20+ Caribbean Territories
Our field teams are active across the English, Spanish, French, and Dutch-speaking Caribbean β€” giving us unmatched regional reach.
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Antigua & BarbudaEnglish
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ArubaDutch / Papiamento
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BahamasEnglish
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BarbadosEnglish
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BonaireDutch / Papiamento
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Cayman IslandsEnglish
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CuraΓ§aoDutch / Papiamento
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DominicaEnglish / French Creole
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Dominican RepublicSpanish
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GrenadaEnglish
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GuadeloupeFrench
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GuyanaEnglish
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JamaicaEnglish
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MartiniqueFrench
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St. Kitts & NevisEnglish
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St. LuciaEnglish
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St. Martin / Sint MaartenEnglish / French / Dutch
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St. Vincent & the GrenadinesEnglish
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SurinameDutch
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Trinidad & TobagoEnglish
Global Network
International Research Associates
We collaborate with respected research firms worldwide, extending our reach and capabilities beyond the Caribbean.
ACNielsen — New York
KANTAR
TNS
Frontier Economics — Germany
Prodatos — Costa Rica & Central America
Assoc. for Caribbean Transformation A.C.T
Lazslo & Associates — Washington
Luntz Research Company — Virginia
The Futures Group, Inc. — Washington, DC
Gaither International — Puerto Rico
JHM Communications — New York
CID Gallup — Costa Rica
Lazarus & Associates — U.S.A
Market Beat Consultants — Ontario, Canada
IMD Consultancy — Curacao & Aruba
Clarice Herzog Associates — Brazil
Ipsos Dominicana
Horwath Consulting — Dominican Republic
Louis Harris & Associates — Martinique & Guadeloupe
Blammo Worldwide — Canada
Mercaplan
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